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Mobile ad blocking, iOS 9 and what marketers can do about it
Ads have long been part of the trade-off for users of the free web. However, with the rising usage of ad-blocking software that currently counts 198 million monthly active users and a new iOS 9 update...
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Global App Economy 2015: The challenge of app developers
Live Webinar – The Global App Economy 2015: Capitalize on the opportunities & win the challenges The app industry has grown at a tremendous rate ever since its birth 7 years ago and it does not...
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Flexible CPI pricing : How to pay the right price for the right user
Flexible CPI pricing: Pay the right price for the right user When choosing a mobile advertising partner for a new mobile user acquisition campaign, many app marketers today evaluate the traffic...
View ArticleWatch Webinar: The Global App Economy 2015
Watch this joint Leadmill & Priori Data webinar and learn, how you can capitalise on the opportunities and win the challenges in the Global App Economy 2015. Only seven years old, the app industry...
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Let’s grab a cup of coffee at DMexco 2015
We are attending DMexco 2015 in Cologne, Germany next week. So let’s grab a cup of coffee and discuss the world of mobile advertising. Between 16th and 17th of September, more than 32.000 trade...
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Building an app? Don’t leave these 5 questions unanswered
Do you have a killer idea for a killer app? And do you feel ready to turn it to reality? As the number of apps in the market skyrocket, you better do it with your eyes wide open, as getting noticed by...
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App Store Optimization: Maximize your organic user acquisition
One of the most difficult parts of app marketing? With nearly 4 million apps across the major app stores, the answer must be – to get your app discovered. Therefore, if you’re operating in the app...
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Incentivized or non-incentivized traffic? The up’s and down’s
The concept of incentivized or non-incentivized traffic is far from new. Despite, these two types of traffic are still up to a lot of debate within the industry. That is why one of the big questions...
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App Marketing Strategy: How to win mobile micro-moments
The introduction of the smartphone and the mass adoption of mobile devices has made information easily accessible at any time. This has forever changed user behaviour and expectations. According to a...
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We’re proud to welcome Swagata Palharya as Sales Director India
After opening an office in Bangalore over a year ago and embarking on an exciting growth adventure on the Indian market, we are happy to announce that there is a new addition to the Indian team of...
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How to optimize your mobile marketing strategy for the holidays
With the holiday season behind the corner, it’s time to prepare your mobile marketing strategy so that you can take advantage of the shopping spree of the year. No matter if you have a website,...
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App Store Optimization: Keyword Research and Optimization
If you have a mobile app and want to stand out in the ocean of apps in the app stores, you need to understand that ASO is an integral part of your app marketing strategy. Once you have mastered and...
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How to submit your app to the app store and get it approved
When you plan the launch of your app, you should pay due attention to the app submission process. Besides defining the purpose of your app and your app audience, it is imperative to ensure that you...
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App Store Optimization: How to optimize the visuals of your app
With our ASO series, we aim to share best practices in the field of ASO but you should keep in mind that ASO is based on the algorithms of app stores, which are still shrouded in mystery, so there is a...
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Key Ways to Rank Higher and Get to the Top Charts in the App Store
It goes without saying that one of the most difficult parts of mobile app marketing is to make users find and download your app. With around 1.5 million apps available in Apple App Store and 1.6...
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App Store Optimering: Hur fungerar det & Hur kan du skapa mervärde?
Mobilanvändare har nu tillgång till mer än 3 miljoner appar fördelat på Apple App Store och Google Play Store. För att din app ska synas och bli nedladdad på app store, måste du som...
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App Store Optimization: Why you need ratings & reviews and how to improve them
App Store Optimization (ASO) is a powerful tool for achieving app marketing success. It contributes to increasing your app’s visibility and rankings in the app store. There are primary and secondary...
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Mobile user acquisition: How you can benefit from app indexing on Google
If you want your app to stand out in the competitive app economy today, it is necessary to have a thorough app marketing strategy. App store optimization is a core part of it but you need more than...
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App Store Optimization: The main differences between Apple App Store and...
Ever since the mass adoption of mobile and the introduction of apps, the global app market has been dominated by two major players and their app stores – Apple’s iOS App Store and Google’s Play Store....
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What makes a successful app install ad
The number of available apps in the app stores is growing every day and the global app market represents a battlefield where only the best apps survive. If you want your app to be one of them and to...
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